Creactivity 2024 Eng – progetto creactivity

21-22 Novembre 2024

Museo Piaggio, Pontedera

Creactivity: two intense days of conferences, meetings and workshops on project culture, between education and profession, since 19 years

Crea©tivity, Research and Innovation in Design, now in its 19th edition, is an event with an international flavour. Now in its 19th edition, its aim is to connect the world of education, represented over the years by over 10,000 students and professors from high schools and universities, with that of the profession: hundreds of guests, experts, companies, institutions and professionals who each year share their experiences and visions. An opportunity for reflection on the role and cultural dynamics between schools, universities, companies. The beating heart of the event is the WorkOut workshop: for 24 hours, 350 students discuss with experts, outlining concepts for new projects, accompanied by senior tutors and junior tutors, the latter students winners of previous editions. In parallel, round tables, presentations, meetings. The presentation and award ceremony for the best works will conclude the event.

un evento promosso da

Comune di Pontedera

Fondazione Piaggio

ISIA Firenze

MBVision

Pontech

Scuola Superiore Sant’Anna
Istituto di Biorobotica

Istituto Modartech

3D Academy

con il patrocinio di

Regione Toscana

ADI Toscana

Confindustria – XXII Settimana della cultura d’Impresa

in collaborazione con

Piaggio & C.

Iron Fox

LABA Firenze

Vespa World Club

Pipistrel Aircraft

Jekta Switzerland

Aeroporto Nicelli Venezia

Oldtimer Piloten

POMOS, La Sapienza, Roma

IPSAR Matteotti, Pisa

OceanSky Cruises

Crea©tivity's numbers

Years of design events

Students in the workshop

Engaged institutes

Years of Crea©tivity

Speakers/Guests

Welcome to the nineteenth edition of Creactivity, this year dedicated to the New Vintage theme.

On the stages of our Open Conference, designers, experts and technologists will take turns to explore the ebbs and flows of products, visions and technologies: solutions, materials and languages that from the recent or distant past return to inspire the present and future. We will rediscover paddle boats, boats with wings, techno-bamboos, new generation airships, steampunk furniture and even anaerobic earthworms for space colonies. Our event, now more than a decade old, also reflects these creative vibes, revisiting old challenges and responding to new needs, proposing social and cultural visions that cyclically resurface in the contemporary world.

Join us in this Creactivity 2024 edition, to discover how déjà vu can become the engine of the future!

Where it takes place

The Crea©tivity event has always been held in the Piaggio Museum in Pontedera, located in the company’s historic headquarters, in that corner of the province of Pisa that has been an international reference point for mobility design for over a century. It is not only a symbol of industrial production, but also the birthplace of the legendary Vespa, born in 1946 as a response to the need for simple and accessible mobility and which has become an international icon of Made in Italy. The fascinating spaces of the Piaggio Museum host an event where design, creativity, innovation, education and industrial culture intertwine.

In November, this unique context becomes the stage for conferences, meetings, exhibitions, workshops and lateral thinking activities, to welcome and inspire new generations of creatives and designers.

2024 programme
21-22 November

Thursday

ore 9.00

ore 9.30

Arrival and registration of participants

Opening of the session and institutional greetings

Speaker: Emanuele Rossi, Professor of Constitutional Law and Pro-Rector of the Scuola Superiore Sant’Anna in Pisa.

ore 10.30

Keynote Speech

ore 11.00

Open Conference

Three conferences in parallel, three declinations of the event theme, held by experts, professionals, lecturers, companies.

the Open Conference will be streamed live on the website and on our social networks

Location:
Conference hall

Presents and coordinates:

Max Pinucci

Speakers:

The Art of Mechanics
with Ferrari and Bizzarrini

The car, passion and regrets: ‘Do we still know how to mend flies?

The New Vintage advertising: the role of the past in the innovation of communication creativity

The frontiers of electric mobility

Una nuova classe di velivoli anfibi per un volo sostenibile

Paddle Boats in the Third Millennium. Electric mobility for boating

Location:
Ape hall

Presents and coordinates:

Francesca Parotti

Intervengono:

Il bambù come innovazione in ingegneria e design

“140 Years of Stories”: Istituto Modartech for Piaggio Group

Moto Guzzi: fra passato e futuro

Il ritorno dei giganti: dirigibili nel nuovo millennio

Progettare un’applicazione per la traduzione simultanea

Marketing & Design emozionale: “Ops, ho sacrificato l’emozione!”

Location:
Temporary exhibition hall

Presents and coordinates:

Maurizio Galluzzo

Intervengono:

The value of historic brands in a changing world

The return of the heroes: Corto Maltese 100 years later

Steampunk world:
fusing eras, crafting futures

Steampunk, the steam utopia

Relaunching and repositioning a historic airport facility

Extraterrestrial crops: the frontiers of Bioengineering

ore 14.00-18.00

Workout
part. I

The Creactivity workshop

Location:
Vespa hall

Coordinated by:
Marco Genovesi

Location:
Ape hall

Coordinated by:
Marco Ferriani

Location:
Temporary exhibition hall

Coordinated by:
Maurizio Galluzzo

In the afternoon of Thursday 21, the WorkOut will open, a large 24-hour workshop, a design happening open to 350 students from universities and art/technical high schools, as well as designers, professionals, makers and enthusiasts.

The participants will propose projects and concepts inspired by the themes and interventions of the Open Conference. To facilitate and review the projects, senior tutors, experts and teachers, and a group of junior tutors, winners of previous editions, will assist the participants until the end of the activity, which will end at 2.00 p.m. on Friday, when the Commission of Experts will meet to determine the most interesting projects. The 2024 areas: New Vintage Design, New Vintage World, New Vintage Mobility.

ore 15.00 – 16.30

Round table

Conservation and enhancement of technical heritage

Restoration as a privileged tool for the preservation of historical memory. An essential activity, a reference for design culture and technical progress

Presenter and coordinator: Francesca Anzalone

Introduction: Riccardo Costagliola Pres. Piaggio Foundation and Max Pinucci Curator Creactivity

Speakers:

Marco Genovesi, CEO and Co Founder Iron Fox
Mauro Prampolini, Founder Officina Prampolini
Luigi Frisinghelli, President of the Historic Vespa Register
Francesco Fumelli, Director of ISIA Florence
Mauro Calestrini, President Vespa World Club
Marco Manzoli Secretary Vespa World Club
David Wagner, Oldtimer Piloten (video intervention)
Ermete Grillo, HD.1 Project

ore 18.00 – 20.00

Creactivity Night

An informal moment to share ideas and experiences. In the lounge, set up inside the Piaggio Museum’s temporary exhibition hall, designers, experts, students, creatives and innovators will take turns presenting projects and products with quick, incisive, exciting talks, visual stories made up of 20 images, just over six minutes each, accompanied by a tasting of Tuscan wines or an aperitif. Something different from the usual conferences, an informal moment to meet, tell, make oneself known, between visions and storytelling.

Among the speakers:

Lights out! Iron Fox productions

Communication Design course Modartech & Piaggio Group

Arcuas, design dei materiali per una colonia marziana sostenibile

Loveseat

New Vintage Animations

Photography and nature: ZERONEGATIVE

Art, Crafts, Design. Explore, create, design

Project HD.1 Baracchini. Rebuilding the phoenix

TWN. A vintage project, a case study

Friday

ore 9.00-14.00

Workout
part. II

The Creactivity workshop

Second part of the Creactivity workshop. Time to draw conclusions. By 14:00, the projects of the WorkOut participants must be handed in to the coordinators. The commission, composed of the Tutors and the experts, under the guidance of Angelo Minisci, will proceed to the selection of the projects to be highlighted and those that will win the Creactivity Awards.

15.00-17.30

Wrap up time

and WorkOut and Vespa Award ceremonies

The Wrap-up Time closes the two days of work at Crea©tivity, a moment for guests to talk about their experiences and projects in an informal lounge.

While on the premises of the Piaggio Historical Archives the committee is immersed in the selection of works, in the Museum auditorium the countdown begins. The tension is eased by a series of speeches, information on events, awards, micro-stories and a preview of the themes of the next edition.

WORKOUT: THE WINNERS

Creactivity Award Ceremony and closing event

The WorkOut includes two winning projects for each of the three themes: one for high school students and one for university students. With the opening of the Commission’s envelopes, the selected groups will be called on stage to present their projects.

The Vespa Award will also be presented, a special prize awarded to innovation projects named in memory of Prof. Tommaso Fanfani, the first president of the Piaggio Foundation and co-creator, with Max Pinucci and Giuseppe Furlanis, of Creactivity.

21 November to 7 December 2024

Like every year, Crea©tivity proposes a series of exhibitions dedicated to product, mobility, communication and creative engineering design, collateral to the event, in the Piaggio Museum spaces, among local realities and international presences.

Iron Fox Collection
Ferrari 512 BB,1976
Formula Kart

ISIA Design Florence

Modartech
for Piaggio Group

Scuola Superiore Sant’Anna

3D Academy
Motion capture

LABA

Tradooko
Simultaneous translation app