Adrian Morton
MV Augusta
Born in Norwich, Great Britain after attaining a degree in Transportation Design at the University of Coventry he then attained a prestigious position within the Master’s Vehicle Design course at the Royal College of Art, London. Upon graduation, he moved to Italy to work for the legendary motorcycle designer Massimo Tamburini. Adrian, author of the Worlds most incredible motorcycles, was involved in the rebirth of MV Agusta with the Brutale 750 project. Given the opportunity to create his creative team Adrian moved to Benelli, where he worked on the 3-cylinder Tornado 900 Superbike and World Superbike. Following the Tornado the development of the TNT1130 naked ensued. Adrian then returned to MV Agusta and following the departure of Massimo Tamburini, was promoted to Design Director of Castiglioni Research Center, where he remained an active role as lead designer for over 18 years thanks demonstrating an innovative approach to design whilst retaining an unparalleled sensibility to the brand values and it’s historic importance.
Ha partecipato alla 14esima edizione di Creactivity per il tema CONN-ACTION 2019 come speaker